An active collaboration with the management of Consorzi Cobat to understand how to communicate a system that deals with complex materials in a simple way. This is where the storytelling about an environment to be protected and valued begins.
Consorzi Cobat is a multi-supply chain and multi-consortium system that works alongside Producers and Importers, dedicated to the collection, processing, and recycling of end-of-life products. Its activities are based on four principles: transparency, efficiency, expertise, and sustainability.
Our goal was to develop a targeted strategy for the reference audience, consistent and transversal across multiple competencies. This involved building a recognizable visual identity for the entire system across various communication channels, supported by flexible software development tailored to the different needs of the moment.
Our challenge was to visually tell the story of the beauty in something that is not beautiful by nature, such as end-of-life products. To describe the efficiency of a unique system that, to function properly, must perfectly fit together its many interconnected pieces.
