We defined a strategy focused on simplicity, transparency, and the institutional nature of the company. The brand identity is inspired by the logo’s features: an outlined square acting as a container, with three rounded corners and one open, symbolizing the welcoming of new ideas and services within the Consorzi Cobat system. We wanted to maintain a connection with the past, paying tribute to the project’s roots, which is why part of the original lettering was preserved.
We manage social media through a diversified editorial plan, always focused on the target audience, with flexible content and graphic structure. Additionally, we support the client during industry events and trade fairs, working on multiple fronts from organizational secretariat to set-up.