The strategy focuses on improving user interaction with the website by simplifying navigation and facilitating access to information. Special attention was given to the navigation menu, which also highlights the other mini-sites within the system. The thematic sections are replicated across multiple pages, maintaining consistent visual features to enable immediate comprehension of the content. Additionally, the interface is visually coherent and appealing, using patterns, geometric shapes, color blocks, and photographic images, all contributing to the project’s success.

To maximize engagement and content visibility, we carried out content editing aimed at optimizing SEO. Beyond migrating content from the old portal, where we transferred and reorganized data, we created, reviewed, and optimized digital content to ensure quality, clarity, and alignment with communication objectives. In this process, we also adapted the content to the brand’s tone of voice, ensuring every text aligned with the company’s image and values.