As part of the collaboration with Ebitemp – the Bilateral Agency for Temporary Work – a digital communication strategy was developed to highlight the services offered to temporary workers, strengthen the organization’s online presence, and improve user engagement. The main objectives focused on increasing awareness of available reimbursements and training opportunities, while directly engaging target users through digital channels.

The collaboration began with the management of Ebitemp’s official social media channels, including X (formerly Twitter), Facebook, and LinkedIn. The editorial plan followed an institutional yet accessible communication style, with the goal of making Ebitemp’s services and benefits easy to understand. Visual and textual content was produced to clearly explain the services and encourage interaction.

At the same time, an ongoing email marketing strategy was implemented, including the drafting and distribution of periodic newsletters to keep workers and employment agencies informed about updates, deadlines, and service access procedures. This was supported by continuous web communication efforts, such as reviewing and optimizing the content on the institutional website to improve readability and provide a smoother, more intuitive user experience.

The entire process was accompanied by constant data monitoring and analysis, using web and social analytics tools. This allowed for performance evaluation, user engagement measurement, and progressive refinement of communication strategies based on results.

Overall, the strategic approach enabled Ebitemp to strengthen its digital identity, increase online engagement, and build a stronger relationship with its beneficiaries — contributing to clearer, more inclusive, and more effective communication.