Through user experience optimization and the enhancement of technological infrastructure, we have helped make FAI’s digital initiatives even more accessible and engaging for millions of users. This is a continuous commitment to promote and protect Italy’s cultural heritage online.

FAI (Fondo per l’Ambiente Italiano) is dedicated to the preservation and enhancement of Italy’s historical, artistic, and landscape heritage through initiatives such as I Luoghi del Cuore and Giornate FAI. Since 2003, I Luoghi del Cuore has invited citizens to identify and vote for places that need protection, contributing to their conservation and promotion. So far, it has gathered over 11 million votes and supported 163 projects across 20 regions. Giornate FAI are events that open usually inaccessible cultural sites to the public, with guided tours led by volunteers to raise awareness of their importance. Since their inception, these events have attracted exceptional participation, with over 13 million visitors across 32 editions. In the 2023 Spring edition, more than 550,000 people participated, marking a 43% increase from the previous year. These initiatives aim to spread knowledge of Italy’s heritage and encourage its protection by actively engaging the community.

Since 2022, we have been tasked with improving the user experience and communication effectiveness of FAI’s digital platforms, while ensuring stability and efficiency of the technological infrastructure. The homepage redesign, navigation optimization, and graphic refresh of the location pages required particular attention to usability and accessibility, aiming to highlight content and simplify user interaction. Additionally, the team worked to increase the visibility of sponsors and the European Commission partner, adopting solutions that guarantee clear and effective presence.

The main challenge was to meet the tight deadlines for the online launch of the Giornate FAI di Primavera event, ensuring an intuitive interface and optimized navigation. This ongoing effort will continue with system support and software updates to deliver higher performance and a more engaging digital experience.