The Lega Serie B operates in a highly competitive and dynamic environment within one of Italy’s most followed football championships. It is part of a sports ecosystem that embraces a wide audience: teams and athletes, passionate fans, sponsors, media, and commercial partners. It serves not only as a point of reference for local and regional audiences, who follow their clubs with a strong sense of belonging, but also attracts growing attention from football enthusiasts at the national and international levels, thanks to the visibility of emerging talents and rising teams.

Our goal is to create a dynamic digital ecosystem that goes beyond simply delivering information, stimulating active dialogue with fans through the web portal and social media. We aim to continuously engage fans by offering interactive content and real-time updates, making them feel like true protagonists of the championship.

The challenge is to increase the sense of belonging and connection with the community. One-way communication is no longer enough: it is essential to listen and respond, creating an authentic and ongoing bond with the audience. Interaction must not be mechanical; it requires the right balance between information and entertainment, without losing sight of the brand’s authority.