SFS is not just an event but an experience that lives beyond its temporal boundaries thanks to a marketing and communication strategy designed to ensure continuous and engaging storytelling. Through a structured editorial plan and a coherent visual identity, the social channels become the centerpiece of a narrative that unfolds before, during, and after the event, keeping the community’s attention and engagement high.

Dynamic content, video storytelling, exclusive interviews, and interactive formats bring to life a communication that evolves over time, strengthening the connection with the audience and highlighting the protagonists of the football industry. Every graphic element is designed to convey the essence of the brand and adapt to various digital and physical touchpoints, creating a fluid and recognizable communication ecosystem. Thus, SFS does not end with a single event but becomes a constant point of reference for the sector, fueling dialogue and engagement all year round.