A project that goes beyond aesthetics: it translates the values of Unioncamere Lombardia into recognizable, concrete forms that communicate with immediacy. A visual and digital language designed to make the institution more approachable, clear, and forward-looking. Because every evolution starts with a mark, and every mark tells a vision that comes to life.
Unioncamere Lombardia commissioned us to develop a rebranding project aimed at renewing the organization’s image and communication, along with an update of its software systems. The proposed solution was a complete redesign of the visual identity, including a new logo and a revamped website. The Communication and Software Development teams collaborated to create: a logo symbolizing a door, representing openness towards the future while preserving the institutional colors; a new portal designed with a simple, institutional yet impactful layout, aligned with Unioncamere Lombardia’s goals of simplifying and reorganizing information. This rebranding embodies the core of the transformation — a crucial step to stand out and move beyond the traditional approach of institutional portals, making the organization more modern and accessible.
