For UnitelmaSapienza, we developed a content strategy based on the following pillars:

• Promotion of educational programs and teaching methods. Videos, infographics, and explanatory posts help make information clear, accessible, and immediate.
• Professional and recognizable visual content. The visual identity aligns with the university brand, using institutional colors and a formal yet engaging tone of voice. Photos of students, testimonials, and images of academic activities help strengthen the sense of community and belonging.
• Interaction with students and prospects. Timely responses to comments and direct messages improve the user experience and support the conversion of potential students.
• Events, webinars, and academic updates. Institutional events, webinars, and conferences are promoted with useful information aimed at both students and professionals.