{"id":158018,"date":"2025-03-05T15:20:12","date_gmt":"2025-03-05T14:20:12","guid":{"rendered":"https:\/\/www.goproject.it\/portfolio\/lega-b-social-media-management\/"},"modified":"2025-08-27T16:05:22","modified_gmt":"2025-08-27T14:05:22","slug":"lega-b-social-media-management","status":"publish","type":"portfolio","link":"https:\/\/www.goproject.it\/en\/portfolio\/lega-b-social-media-management\/","title":{"rendered":"Lega B &#8211; Social Media Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;118163&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;963060&#8243;]For Serie BKT\u2019s social media, we developed a targeted communication strategy to strengthen <strong>the connection between the league and its fans<\/strong>, creating an engaging and interactive digital experience that evolves with social media trends. We managed <strong>every aspect of storytelling<\/strong>, from the editorial calendar to producing original content\u2014including creative graphics, reels, highlights, exclusive interviews, and player and team storytelling\u2014along with full digital communication management on Matchdays for both the regular season and playoffs. In addition to our original content, we <strong>publish collaboratively<\/strong> with clubs, sponsors, and league partners, building a wider, stronger, and more engaging communication network.<\/p>\n<p>Our approach focused on <strong>active community engagement,<\/strong> using tools like polls, CTAs, and weekly and monthly votes to encourage participation. The tone of voice was carefully crafted to be authentic and close to fans, reflecting the league\u2019s traditions while remaining innovative and dynamic. 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