{"id":158028,"date":"2025-03-05T14:29:18","date_gmt":"2025-03-05T13:29:18","guid":{"rendered":"https:\/\/www.goproject.it\/portfolio\/lega-serie-b\/"},"modified":"2025-09-02T15:45:23","modified_gmt":"2025-09-02T13:45:23","slug":"lega-serie-b","status":"publish","type":"portfolio","link":"https:\/\/www.goproject.it\/en\/portfolio\/lega-serie-b\/","title":{"rendered":"Lega Serie B"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;201242&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;266833&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-191421&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; css_animation=&#8221;text-reveal&#8221; text_reveal_opacity=&#8221;20&#8243; text_reveal_speed=&#8221;1&#8243; text_reveal_top=&#8221;65&#8243; uncode_shortcode_id=&#8221;151079&#8243;]For the National Professional Lega Serie B, we developed a digital communication strategy that goes beyond simple information, transforming social media and the web portal into tools for active dialogue with fans.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;156035&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;hg&#8221; advanced_videos=&#8221;yes&#8221; play_hover=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;211574&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;144353&#8243;]The <strong>Lega Serie B<\/strong> operates in a highly competitive and dynamic environment within one of Italy\u2019s most followed football championships. It is part of a <strong>sports ecosystem that embraces a wide audience<\/strong>: teams and athletes, passionate fans, sponsors, media, and commercial partners. It serves not only as a point of reference for local and regional audiences, who follow their clubs with a strong sense of belonging, but also attracts growing attention from football enthusiasts at the <strong>national and international levels<\/strong>, thanks to the visibility of emerging talents and rising teams.<\/p>\n<p>Our <strong>goal <\/strong>is to create a dynamic digital ecosystem that goes beyond simply delivering information, stimulating <strong>active dialogue with fans<\/strong> through the web portal and social media. We aim to continuously engage fans by offering interactive content and real-time updates, making them feel like true protagonists of the championship.<\/p>\n<p>The <strong>challenge<\/strong> is to increase the sense of belonging and connection with the community. One-way communication is no longer enough: it is essential to listen and respond, creating <strong>an authentic and ongoing bond with the audience<\/strong>. Interaction must not be mechanical; it requires the right balance between information and entertainment, without losing sight of the brand\u2019s authority.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;469162&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;155870&#8243;][vc_custom_heading 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