Unioncamere Lombardia commissioned us to develop a rebranding project aimed at renewing the organization’s image and communication, alongside an update of its software systems. The proposed solution involved a complete redesign of the visual identity, including a new logo and a revamped website. The Communication and Software Development teams collaborated to create a logo symbolizing a door—a sign of openness to the future—while retaining the institutional colors. The new portal was designed with a clean, institutional yet impactful layout, aligned with Unioncamere Lombardia’s goals of simplifying and reorganizing information. This rebranding represents the core of the transformation, a crucial step to stand out and move beyond the traditional approach of institutional portals, making the organization more modern and accessible.