In modern football, engagement is measured through constant interaction and the ability to generate high-value data. For SS Lazio and Sorare, we brought to life a digital project focused on gamification and community loyalty.

• The Objective: To increase partner visibility and create a direct, measurable touchpoint between the club and its fans.
• The Execution: We conceived and developed the “Player Of The Month” contest, hosted on the perleicombattiamo.it portal. Through a customized voting platform and an immediate user profiling system, we transformed fan voting into an integrated marketing action.
• The Challenge: Automating the entire communication flow—from registration to personalized confirmation emails—ensuring brands a secure, scalable platform with a high interaction rate.

The Result: A digital activation that transforms fandom into active participation, offering brands effective, data-driven visibility.